JSA Skin Care
How I helped a new business grow:
In this business growth scenario, I utilized my product management skills to drive success. The business owner wanted to boost local customer engagement but had no online presence or marketing knowledge. My task was to define the marketing strategy and execute social marketing for the business.
01
Assessment and Analysis
Begin by understanding the business owner's goals and challenges. In this case, it was about generating more local customers for a business with no online presence.
02
Strategy Development
Define a marketing strategy tailored to the business's needs. In this step, I determined that social marketing would be the primary focus.
03
Online Presence Enhancement
Optimize the business's Facebook page by revamping graphics and improving copywriting. This step is crucial to create an attractive online presence.
04
Website
and Mobile Setup
Set up the business's website to run effective advertisements. This involves technical work to ensure the website can support marketing efforts.
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05
Content Creation
Collaborate with graphic designers and organize photoshoots for ad campaigns. Content is key to engaging the target audience.
06
Campaign Launch
Implement three marketing campaigns. These campaigns should have a lead generation strategy and direct contact submission conversion, along with email campaigns.
07
Budget Management
Manage the budget effectively. In this case, we achieved impressive results with just a $500 budget weekly.
08
Results Monitoring
Continuously monitor the performance of the campaigns. This step ensures that strategies can be adjusted if necessary.
09
Long-Term Growth
Achieve and measure long-term growth. In this scenario, one year later, the business's Annual Recurring Revenue (ARR) had reached $1 million.
